Implementing a web analytics solution is crucial for any business serious about succeeding online.  It’s the ability to determine the effectiveness of a website's online business objectives.

Web analytics refers to the collection, analysis and reporting of website usage by visitors and customers of a web site. Many confuse web analysis with web measurement, which is the actual collecting of data. Good web analytics can be used to make changes to the website to attract more site visitors, to retain more customers, to increase the amount each customer spends, and to improve user satisfaction.

Whatever the company's goal, web analytics allows company managers to better understand their online customers and their website's performance relative to their industry.  Without it, most aspects of site design, function and organization are based on the subjective judgments of those responsible for the website.

A successful website has a clear purpose and vision whereby the website and the business must be viewed holistically.  Without tying measurement to business objective, there is only data, which has little business value.

At ITS, our web analytics team begins by helping clients determine their online business goals.  Establishing goals creates a synergy that builds momentum and leads to successfully accomplishing those goals.

Using advanced technology, our team of experts collects data from web logs, CGI logs, forms, and any other data a client’s website generates.  We then transform the data into a format that can be reviewed for analysis.  The analysis process includes determining what links users click on, the pages they read longer, the pages scarcely viewed, where visitors enter and exit the website, how long they remain at the website before exiting, as well as other critical website activity. 

Many businesses turn to web analytics software to determine their own analysis.  However, web analytics is like an airplane pilot’s navigation system.  Without a trained pilot flying the plane, all the dials and scopes to steer the plane will not land the plane safely.  So, while all the necessary website data can be obtained and examined, it takes professional expertise to recommend actionable steps that will improve the performance of a site.  The ITS web analytics team makes solid recommendations that our clients use and find effective.