To appear in the sponsored listings of search engine results, businesses bid on keyword phrases. The bidding is done on a "per-click" basis, meaning that a company pays a specific amount every time a visitor clicks to it website from an ad appearing on a search engine. 

The major players are Google AdWords and Yahoo Search Solutions. MSN has recently rolled out its own advertising service.

ITS' PPC professionals work within the confines of each advertising network and respond rapidly to changes in the bidding environment. Our professionals begin building your PPC campaign by carrying out in-depth keyword research. We locate the keywords and phrases potential customers are currently using to search for products like yours. 

Then we write irresistible ads to maximize click-through-rates and conversions. Because PPC ads are comprised of four short lines of ad space they must be concise, exact, and hard-hitting. We regularly write ads that get click-through rates of over 4 percent (the industry average is about 0.5%) and can do the same for your company.

We constantly track conversion rates, then retest and refine your ads and your keywords. With just a few weeks of testing, your ads will leave your competitors' ads far behind.

Our methodical testing will also reveal which keywords are not performing and we will eliminate the non performers and look for new relevant phrases. Sometimes, even the best-looking keywords will not perform. It is important to identify these keywords and replace them with more effective alternatives, to maximize ROI on the ad campaign.

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