Best Bet for Widespread Media Exposure - Driving Users into the Sales Cycle

Fifty million Americans presently get their news online on any given day making the internet the number one choice for news. In fact, research shows that Yahoo! News now receives the most readers with Google News following close behind.  Both news engines have a bigger online audience than CNN or the New York Times, according to the Nielsen/Net Ratings.  Herein lies the opportunity. Internet savvy businesses are using optimized press releases as one of their primary tools to increase market visibility.  Optimized press releases, properly executed with keyword-rich content will bring readers directly to a business’s doorstep, turning readers into potential customers.

Optimized press releases create the framework for increased traffic to a website by directing the user searching for a product or service to a specific company, while increasing brand awareness.  You no longer have to be “picked up” by the media.  A properly optimized press release will deliver useful information directly onto the screens of buyers. Users are finding the information unsolicited on Google and Yahoo rather than being interrupted with a banner ad while reading online.  Research clearly indicates that a well-delivered optimized press release will generate a notably higher return than even high-powered ad campaigns.

The obvious question – how to get onto and appear prominently on a search engine results page and stay there. Search engine optimization is a fairly new science.  Even top marketing firms fail to understand the importance of dramatically altering their traditional press release strategy in order to fully utilize the press release as a vehicle for direct consumer communication.  The web has changed the rules. Intelligent web marketers use publishing standards as their framework to create and deliver content aimed directly at their target market.  A successfully written optimized press release will begin with a content strategy and then focus on the mechanics and design of delivering that content including researching, writing, optimizing and managing the distribution of each press release in the appropriate industry category.

Intelligent businesses are turning to internet marketing companies to help them activate their on-line marketing strategies. ITS, specialists in the on-line arena, craft optimized press releases that drive action by focusing on the consumers problems and then creating and delivering content that will; sell products and services, generate leads, increase brand-name recognition, contribute to an organization’s positive reputation. Their approach considers the following elements: readers, search engines and print.  ITS delivers interesting content for consumers; optimizes for front page results on search engines so that the press releases are viewed by thousands; and ensures the content is newsworthy for journalists to pick up for print publication.

Optimized press release services is the new publishing tool and possibly one of the most important marketing mechanisms for creating brand awareness and shortening the sales cycle.

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